Reason behind success of Netflix
Netflix is an American media company founded by Marc Randolph and Reed Hastings on august 29, 1997. Currently they have company valuation of $194 Billion which has surpassed Disney (whose net worth is $184 Billion down from nearly $258 Billion) as the most valued media company in the world. Basically they provide 3 type of content… Licensed 2 nd run: It means the movie which is already released, they buy the online streaming rights. Licensed original: it talks about the movies that are produced by another studio; they have to acquire the distribution rights and release it online. Self produced original: They are in all like, from production of movies and shows to distribution. They segment the audience psychographically and target mostly to the working professionals. The most important thing is they don’t have Ads which is frustrating for the audience while watching a show. So it overall gives a hassle free services t...