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Showing posts with the label Marketing

Reason behind success of Netflix

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Netflix is an American media company founded by Marc Randolph and Reed Hastings on august 29, 1997. Currently they have company valuation of $194 Billion which has surpassed Disney (whose net worth is $184 Billion down from nearly $258 Billion) as the most valued media company in the world. Basically they provide 3 type of content…     Licensed 2 nd run: It means the movie which is already released, they buy the online streaming rights.     Licensed original: it talks about the movies that are produced by another studio; they have to acquire the distribution rights and release it online.     Self produced original: They are in all like, from production of movies and shows to distribution. They segment the audience psychographically and target mostly to the working professionals. The most important thing is they don’t have Ads which is frustrating for the audience while watching a show. So it overall gives a hassle free services t...

What went wrong with Cadbury BYTES?

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Being a 90’s kid we all know about a product called BYTES. If you don’t know then let me tell you What is BYTES? BYTES is a sweet snack, which is a bite sized snack with a crunchy wafer and rich Choco cream filling. It was launched by Cadbury in 2004. The product was most loved by all the kids of that era, but the company had to stop the production of this product. Here the question arises “why”? Well it's very interesting to know that, this product didn’t had any competitors and it was segmented as well as targeted to kids & teenagers. The product used to be loved by the kids. Though in those time people used to pay Rs.5 per packet and the quantity we use get was very low still,   we never hesitated to buy it. You will also be amazed know that people has made a partition page where they asked people to collaborate and sign to get this product back in market. So the answer to it starts when Kraft food took over Cadbury in 2 nd February 2010. When Kraft food bought ...