What went wrong with Cadbury BYTES?

Being a 90’s kid we all know about a product called BYTES.

If you don’t know then let me tell you What is BYTES?

BYTES is a sweet snack, which is a bite sized snack with a crunchy wafer and rich Choco cream filling. It was launched by Cadbury in 2004.

The product was most loved by all the kids of that era, but the company had to stop the production of this product. Here the question arises “why”?

Well it's very interesting to know that, this product didn’t had any competitors and it was segmented as well as targeted to kids & teenagers. The product used to be loved by the kids. Though in those time people used to pay Rs.5 per packet and the quantity we use get was very low still,  we never hesitated to buy it. You will also be amazed know that people has made a partition page where they asked people to collaborate and sign to get this product back in market.

So the answer to it starts when Kraft food took over Cadbury in 2^nd February 2010.

When Kraft food bought Cadbury, they said that the demand of bytes is not so much as compared to the salty snacks of other brands, such as Frito Lays. And they also claimed that the manufacturing cost of BYTES is much higher than the profit they got from the product. Thus they called it low-volume and low-margin business. So, they stopped the manufacturing of bytes and started a product known as OREO biscuits and tang powered drinks, which made money in India and promoted as an indigenous brand just as BYTES.

You can also say being the new controller of Cadbury, Kraft Foods stopped the old product with a reason and started another product such as OREO and Tang in place of it saying that it has increased 40 percent  of the business growth.

Though this step of Kraft Food kept the Cadbury as the market leader in chocolate, beverages, gums and candies, still we can say if any product becomes emotion of the customers then stopping that product is not an option to do. Even if the business is facing some of the losses then it can be recovered by other products, but removing that product completely from the market itself is not the solution and can also lead in losing the customers.